In the modern economy, the brand is the government, region, the strategic assets of enterprises and the core competitiveness of an important source. Jun porcelain is a famous foreign business card, Jun porcelain brand is the industry, the soul of the enterprise, the government on the Jun porcelain market, an important means of macro-control, the current industry brand development situation? Now Xu Changjun porcelain industry brand development survey as follows:

Large and medium-sized Jun porcelain enterprise brand concept is weak

"What is the brand? I am not the brand?" This sentence from a provincial Jun porcelain art master of the mouth, not only the master say so, in the Jun porcelain sector, most of the masters and manufacturers are so that The In the gods, you pick up a Jun porcelain, most skilled people will say, according to this Jun porcelain shape and glaze should be a certain master of things, and for a certain master which manufacturers, because Jun porcelain factory name Often for business, industrial and commercial registration and product registration, many people do not know, and some manufacturers and even sites are a year for a change, so we all habitually only remember the name of the kiln, do not know the manufacturers Name and product brand. It is understood that, by the end of 2012, Yuzhou Jun porcelain enterprises have 186, do business license, tax registration certificate, organization code certificate and other related documents only 63 enterprises, accounting for 34% of the total. 63 enterprises, although the three permits, but 90% of their products are not registered trademarks.

It is understood that the developed countries corporate trademark brand registration rate of 200% (only a foreign cleaning company to hold Rejoice, Head & Shoulders and other famous brands), developing countries first-tier cities corporate trademark brand registration rate of 70%, second-tier cities trademark brand registration Rate of 55%, three-tier city trademark brand registration rate of 35%. And now Jun porcelain enterprise brand brand registration rate of less than 3%, such as laissez-faire, enterprise self-development, will bring great losses to the industry and enterprises. It is proposed to carry out macro-control on the market of Jun porcelain brand. First of all, it is necessary to stop the business without a business license, tax registration certificate and organization code certificate. Second, there are "three card", there is no registered trademark brand enterprises to open registration "green channel", by the special guidance for the person, the annual sales of more than 3 million Jun porcelain enterprises mandatory registration requirements. The government to rewards and punishments, to encourage enterprises to further promote the brand, on the one hand the brand influence, the entire Jun porcelain industry propaganda has a significant role in promoting the implementation of incentive policies Jun porcelain enterprises. By the government regularly organize consumers to use the network and the field survey, etc. on the Jun porcelain manufacturers products and services to focus on comments, so that both enterprises to encourage self-brand efforts, but also a good brand of corporate image protection to monitor.

Workshop-Jun porcelain factory survival difficult to take into account the brand promotion

"Yesterday evening I thought the night, what a good name, I think my family in the god of the gentle hall, I have a warm Tang Jun kiln." In the last night just from the good name of the Wen Tangjun kiln just hit the end of the money at the end of a few teapot mud, the end of the moment is not dry dry mud, but also vaguely translucent, not far from the mud on the ground is also messy Stood a dozen finished products Guanyin bottle, the bottom are not the end of the paragraph. When the author told the Wen Tangjun kiln boss warm friend of his trademark is a geographical trademark, is unlikely to register down when the temperature friend said: "first try to burn, it is also burn well, first burn the goods (finished Jun porcelain) for money to say, you see, this year the first kiln, do not know also become a. "In the process of talking with the warm friend, the temperature of the Friends of the most asked a few questions related to money," trademark registration How much money? "" Maintenance fee how much money? "Finally, the temperature of the Friends of the Friends said," brand we can not attend to the first kiln to burn well, we do not like the factory kiln, we are intermittent burning, "It is understood that Jun porcelain market, nearly 30% of the Jun porcelain products from these three or five relatives and family Qi battle, money to burn several kilns, no money to rest for half a year of family workshop Jun kiln, this manufacturer 98 % No business license, but no any Jun porcelain brand publicity, manufacturers sold Jun porcelain due to nameless, sold product prices are generally lower than 50% of medium manufacturers. Glaze and technical good point of the workshop will be Jun porcelain manufacturers OEM orders, the day is only a little better than the manufacturers without a single work order.

The accumulation of the brand is Accumulate, the amount of change to the qualitative change process, small Jun porcelain enterprises sold products in the market share is also a publicity of their own brand. It is recommended that small and medium-sized enterprises with shortages of funds be supported by bank loans on the one hand. On the other hand by the government to face small enterprises to guide the integration of several small factories into a common brand of medium-sized enterprises, increase product market share, weakened as strong. This will ensure that the government management of small and medium enterprises, but also increased the competitiveness of small enterprises in the industry brand.

Backward medium-sized enterprises brand road difficult

"Who do not want to have a brand, who do not want to fame? With our words, that is, do not touch the shrimp in which fart!" Filed publicity to play the brand thing, God town of ancient phoenix art director Wang occupied the head, he was Playing the occupied Junjun brand, in 2012 cost 1.4 million yuan to build more than 800 square meters of the furnace Jun Museum, the museum is completed, although the increase in the number of visit&